They’re taking the success of customer reviews for lenders and applying it to real estate agents. Now, when you use their Directory to search for agents, you have the opportunity to review them in five areas: Local knowledge, Process expertise, Responsiveness, and Negotiation skills.
Customer reviews have worked out well for retail sites such as Amazon, but can those same principles apply appropriately to a professional service industry? Apparently Zillow thinks so. This puts them in the same arena as review-focused sites such as Yelp or CitySearch.
Have you used Zillow? What are your thoughts on reviewing agents on a site like this?